[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.valmeko.cz\/segmentace-trhu\/#Article","mainEntityOfPage":"https:\/\/www.valmeko.cz\/segmentace-trhu\/","headline":"Segmentace trhu","name":"Segmentace trhu","description":"Pokud chcete uskute\u010dnit sv\u016fj podnikatelsk\u00fd pl\u00e1n, m\u011bli byste tak\u00e9 v\u011bd\u011bt, kde ho uskute\u010d\u0148ovat budete. Jeliko\u017e podle \u010d\u00e1sti trhu, na kterou se budete orientovat vzniknou i po\u017eadavky z\u00e1kazn\u00edk\u016f na n\u00e1kup. Vy sami si mus\u00edte tak, jako u mnoha jin\u00fdch v\u011bc\u00ed uvnit\u0159 firmy sednout a vytvo\u0159it my\u0161lenkovou mapu vymezuj\u00edc\u00ed proces segmentace trhu. –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jako prvn\u00ed si ur\u010dete, […]","datePublished":"2025-08-27","dateModified":"2025-08-27","author":{"@type":"Person","@id":"https:\/\/www.valmeko.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.valmeko.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb50772173929303fbe6024f179e4dd9837c71f6efc661bdb046860d442d05b5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"valmeko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.valmeko.cz\/wp-content\/uploads\/img_a301337_w2257_t1511424694.jpg","url":"https:\/\/www.valmeko.cz\/wp-content\/uploads\/img_a301337_w2257_t1511424694.jpg","height":0,"width":0},"url":"https:\/\/www.valmeko.cz\/segmentace-trhu\/","wordCount":403,"articleBody":"Pokud chcete uskute\u010dnit sv\u016fj podnikatelsk\u00fd pl\u00e1n, m\u011bli byste tak\u00e9 v\u011bd\u011bt, kde ho uskute\u010d\u0148ovat budete. Jeliko\u017e podle \u010d\u00e1sti trhu, na kterou se budete orientovat vzniknou i po\u017eadavky z\u00e1kazn\u00edk\u016f na n\u00e1kup. Vy sami si mus\u00edte tak, jako u mnoha jin\u00fdch v\u011bc\u00ed uvnit\u0159 firmy sednout a vytvo\u0159it my\u0161lenkovou mapu vymezuj\u00edc\u00ed proces segmentace trhu.–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jako prvn\u00ed si ur\u010dete, podle jak\u00fdch faktor\u016f se budete orientovat–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Posu\u010fte tyto faktory–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Rozd\u011blte si trh na r\u016fzn\u00e9 segmenty–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ka\u017ed\u00e9mu segmentu vytvo\u0159te profil\tFaktory\tGeografick\u00e9–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Teritorium: mysl\u00ed se t\u00edm oblast \u010d\u00e1sti sv\u011bta (Evropa, st\u0159edn\u00ed Evropa, USA, \u010c\u00edna\u2026)–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 St\u00e1t: nemus\u00edte se soust\u0159edit jen na teritoria, m\u016f\u017eete podnikat i v\u00a0r\u00e1mci jen jednoho st\u00e1tu (\u010cesk\u00e1 Republika, Francie, Mexiko\u2026)–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Region: tady se u\u017e mysl\u00ed \u010d\u00e1st ka\u017ed\u00e9ho st\u00e1tu, pro \u010cechy by to byli (\u010cechy, Morava, Slezsko, ji\u017en\u00ed \u010cechy\u2026)–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Velikost oblasti: zde si velikost ur\u010duj\u00edc\u00ed faktor ur\u010dujeme podle sv\u00fdch preferenc\u00ed (rozloha, po\u010det obyvatel\u2026)–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Typ os\u00eddlen\u00ed: v\u0161echny faktory maj\u00ed p\u0159\u00edmou souvislost, tady n\u00e1s zaj\u00edm\u00e1 (m\u011bstsk\u00e1, p\u0159\u00edm\u011bstsk\u00e1, venkovsk\u00e1\u2026)–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Velikost obce: ur\u010duje se podle po\u010dtu obyvatel–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Podneb\u00ed: to je pom\u011brn\u011b dost d\u016fle\u017eit\u00fd faktor s\u00a0ohledem na chov\u00e1n\u00ed r\u016fzn\u00fdch materi\u00e1l\u016f (Tropy, Subtropy, m\u00edrn\u00fd p\u00e1s\u2026)–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Morfologie krajiny: samoz\u0159ejm\u011b n\u00e1s zaj\u00edm\u00e1 i hornatost (rovina, pahorkatina, velehory, pou\u0161\u0165\u2026)\tDemografick\u00e9–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u011bk: c\u00edlov\u00e1 kategorie z\u00e1kazn\u00edk\u016f (do 6 let, do 15 let, pro studenty, pro d\u016fchodce\u2026)–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pohlav\u00ed: hled\u00e1te-li z\u00e1kazn\u00edka, orientujete se samoz\u0159ejm\u011b i podle toho, zda-li je to \u017eena, nebo mu\u017e–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Velikost rodiny: je d\u016fle\u017eit\u00e9 podle ceny produktu, mimo jin\u00e9 (1, 2, 5, 6 a v\u00edce\u2026)–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 F\u00e1ze \u017eivotn\u00edho cyklu rodiny: pro kter\u00e9ho \u010dlena a v\u00a0jak\u00e9 rodinn\u00e9 situaci je to ur\u010den\u00e9 (svobodn\u00fd, \u017eenat\u00fd, bez d\u011bt\u00ed, rozveden\u00fd\u2026)\tSocioekonomick\u00e9–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P\u0159\u00edjem rodiny: podle toho si m\u016f\u017eeme dovolit rozd\u00edln\u00e9 v\u011bci–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Povol\u00e1n\u00ed: se vzd\u011bl\u00e1n\u00edm p\u0159ich\u00e1z\u00ed i mnoho rozd\u00edln\u00fdch znalost\u00ed–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vzd\u011bl\u00e1n\u00ed: \u010d\u00edm vzd\u011blan\u011bj\u0161\u00ed lid\u00e9, t\u00edm v\u00edce p\u0159em\u00fd\u0161l\u00ed o n\u00e1kupuMohli bychom vytv\u00e1\u0159et dal\u0161\u00ed a dal\u0161\u00ed faktory, av\u0161ak to v\u0161e si mus\u00edte promyslet v\u00a0z\u00e1vislosti na tom, co se chyst\u00e1te nab\u00edzet.                                                                                                                                                                                                                                                                                                                                                                                                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